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humaninterest.co.nz

B

Agency · 78/100 · Almost proper. A few tweaks away. · Checked Sep 10, 2026

Zero copy for a writing agency. Just a monochrome portrait drowning in bokeh

Human Interest - Copywriting, Feature Writing, Editing & Communications

Design DNA

Category
Agencydarkfull-bleed
Patterns
dark-thememinimal
PaletteSoft neutral tones
Design DNA
Turn humaninterest.co.nz’s design into your OG
Unlock all prompts
  • Full color system with hex codes and harmonies
  • Typography breakdown with role mapping
  • Layout, patterns, and recreation steps
  • One mega-prompt that has everything

Platform fit

OKFacebook / LinkedIn / Discord(1200×630)
OKX / Twitter (Large Card)(1200×628)
INFOX / Twitter (Summary)(120×120)
WARNWhatsApp / iMessage(~300×157)
OKSlack(~200×105)
OKChatGPT(~400px wide)
INFOGoogle Search(N/A)
INFOText legibility(Design tip)
Human Interest - Copywriting, Feature Writing, Editing & Communications

humaninterest.co.nz

Human Interest - Copywriting, Feature Writing, Editing & Communications

StatusRenders but may show bars or crop
SizeRecommended 1200×628, min 300×157
CropCenter-crops to 2:1. summary_large_image shows full width, summary crops to 120x120 square.
CacheX caches aggressively. New cards may take minutes to appear. Adding ?v=2 to the URL can force a refresh.
DebugCard Validator was deprecated in 2022. Post a tweet with the URL to preview, or use properOG checker.

Under the hood

URL
https://www.humaninterest.co.nz/
og:title
Human Interest - Copywriting, Feature Writing, Editing & Communications
og:description
Add depth and capacity to your communications by engaging with Human Interest. Long-standing clients occupy space alongside ad hoc projects, all with positive purpose and passion.
og:image
https://pub-32084146667c4935ad1a542ab5a6ab20.r2.dev/og-history/humaninterest.co.nz/4282b82472e362d28666e8e4.jpg
Dimensions
2600×1733
File size
385KB
Industry
Agency
Color mode
dark
Layout
full-bleed
Categories
agency
Tags
dark-mode
Favicon
https://cdn.prod.website-files.com/67d3eff775a47e1249162439/6806fc9fdbfe54b13f04b094_Human%20Interest%20Favicon%2032px.png

Score breakdown

+
OG Image

Has og:image tag

https://cdn.prod.website-files.com/67d3eff775a47e1249162439/67f7294e53158db4e584efb6_jamie-sutter-Kd94BQlPtUU-unsplash-p-2600.jpg

+
Image loads

og:image resolves (HTTP 200)

https://cdn.prod.website-files.com/67d3eff775a47e1249162439/67f7294e53158db4e584efb6_jamie-sutter-Kd94BQlPtUU-unsplash-p-2600.jpg

!
Dimensions

2600×1733, ratio 1.50:1 (ideal: 1.91:1). Works but 1200×630 is ideal

!
Title

Long (71 chars). May truncate on Twitter and Facebook

Human Interest - Copywriting, Feature Writing, Editing & Communications

!
Description

Will be truncated (179 chars). Front-load the value

Add depth and capacity to your communications by engaging with Human Interest. Long-standing clients occupy space alongside ad hoc projects, all with positive purpose and passion.

+
og:type

og:type = website

+
File size

385KB. Well optimized

+
Twitter card

twitter:card = summary_large_image

!
Image format

JPEG. Consider WebP for better compression

i
Title uniqueness

OG title matches page title. Consider a social-specific headline

+
Description quality

Description reads naturally

+
Favicon

Custom favicon detected

Quality Profile

Image: 93/100, Meta: 80/100, Platforms: 50/100, Perf: 100/100, Design: 90/100BImageMetaPlatformsPerfDesign

AI analysis

Strengths

  • +Evocative black-and-white portrait style creates an immediate emotional connection and human-centric brand feel
  • +Strong bokeh light play adds depth and texture to an otherwise simple portrait shot
  • +High-contrast monochrome treatment fits the 'Human Interest' storytelling narrative effectively

Improvements

  • →Lack of branding elements (logo or URL) makes it difficult to recognize out-of-context on social feeds
  • →No accompanying headline or text means relying entirely on platform metadata for context
  • →Image dimensions (2600x1733) are wider than the standard 1.91:1 Open Graph ratio (1200x630), risking awkward cropping on social platforms
↗

Takeaway

While a striking human-interest photograph establishes strong editorial mood, pairing it with a subtle corner logo or a semi-transparent brand wordmark ensures instant brand recall when shared across social feeds.

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